Chloe Tait

BA (Hons) Graphic Design | Class of 2020

As a graphic designer I am committed to sustainability. I communicate through simple, clear, thought-out graphics using illustrations and 2d and 3d animations to show a message and reflect complex ideas.

The work ‘Sweet Trooth’, is a sustainable desserts delivery service that caters for vegans and vegetarians and those with specific allergies. I developed branding, motion graphics, packaging, website, application and a recipe book; using Adobe: Illustrator, InDesign, Photoshop, After Effects, XD and Dimension. I also used Cinema 4D for 3D elements.

It can be challenging for individuals with specific dietary needs to be able to use dessert delivery services and Sweet Trooth addresses this issue.Using detailed graphic explanations and motion graphic animations to inform users about the brand, build trust, and reduce the anxiety of ordering dessert deliveries. Sustainability is critical for our planet. Sustainable materials are therefore used for the recipe book and all packaging as well as an eco-car for delivery.