Emily Rowell

BA (Hons) Fashion Design and Promotion | Class of 2021

My Final Major Project focuses on the planning of a full creative campaign for the company Pretty Little Thing, celebrating the launch of a new collaboration with UK influencers, Sophia and Cinzia.

The aim was to act as though I already work for PrettyLittleThing’s social media or creative team, to produce an event that could be brought to life by the brand.

I have produced the full event, including location, theme, decorations, catering, entertainment, photoshoot and promotional material.