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Paulina Andriulyte

BA (Hons) Graphic Design | Class of 2021

I believe graphic design is more than just aesthetics. The design has always played a significant role in communication because it is forming what people see, use or waste. I am highly interested in the psychology behind graphic design and how it captures the minds of potential customers. I think designers need to understand the psychological parameters of design because every colour, typeface, shape, structure communicates a subconscious message to the viewers.

Over the past years, I have focused my work upon various types of graphic design, and it helped me discover that marketing & advertising graphic design interests me the most. That is because this sphere is profoundly related to peoples’ emotions, and I, as a designer, can have a huge impact on their decisions. I am interested in how to visually engage people based on the wants, needs, awareness, satisfaction they have about a product, service or brand.